Report: Tyreek Hill agrees to endorsement deal with KSI and Logan Paul’s PRIME

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Jasen Vinlove-USA TODAY Sports

Miami Dolphins star wide receiver Tyreek Hill has reportedly agreed to an endorsement deal with PRIME Hydration, which was founded by YouTuber KSI and YouTuber-turned-WWE-superstar Logan Paul.


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Paul and KSI released a statement to welcome Hill to the brand. It’s certainly a big moment for the two to have a player of Hill’s caliber representing their company.

“Tyreek Hill is an unbelievable player who delivers nothing but peak athleticism when he’s on the field,” the statement read. “When we seek out PRIME Athletes, we have a checklist of specific traits they need to embody, and Tyreek checks off each one. Our roster of athletes continues to grow, and we couldn’t be prouder to add Tyreek’s name to it.”

There are several athletes that have endorsement deals with PRIME, including Kansas City Chiefs quarterback Patrick Mahomes and New York Yankees star outfielder Aaron Judge.

Hill, who has been a Pro Bowler in each of his eight seasons in the NFL, has starred in Miami since coming to the team in a trade with the Chiefs before the 2022 season.

Last season, the star wideout caught 119 passes for an NFL-best 1,799 receiving yards and 13 receiving touchdowns. That led to Hill finishing sixth in the NFL’s MVP voting.

One of the fastest and most explosive players in the NFL, Hill has racked up six seasons with over 1,000 receiving yards as well as three seasons with double-digit touchdown receptions.

In Miami, he’s tallied exactly 119 receptions in back-to-back campaigns, going over the 1,700-yard mark in each of those seasons. There’s no doubt that Hill is a favorite target of quarterback Tua Tagovailoa.

The five-time All-Pro is hoping that he and the Dolphins can get back to the playoffs for a third straight season in the 2024 campaign. Miami has yet to win a playoff game with Hill on the roster, but he knows what it takes to win in the postseason from his Super Bowl run with the Chiefs earlier in his career.

Paul and KSI are certainly hoping that Hill can continue to play at such a high level to bring more attention to their hydration brand.

PRIME, which initially launched in 2022, offers a hydration beverage, hydration sticks and an energy drink. The hydration drink contains only two grams of sugar and just 25 calories.

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Peter is a graduate of Quinnipiac University where he covered the MAAC and college basketball for three years. He has worked for NBC Sports, the Connecticut Sun and the Meriden Record-Journal covering basketball and other major sports. Follow him on Twitter @peterdewey2.